Matt Louden
Matt Louden

Services

The kinds of problems I get called in to solve.

App development and custom integrations

Custom app builds and integration work for teams that need systems to talk cleanly across HubSpot, internal tooling, and the rest of the stack.

Best fit: Teams that need connected systems, purpose-built tools, and integrations that hold up in production.

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What's included

  • Custom APIs and object sync strategies
  • Internal and client-facing app development
  • Workflow and data model design across SaaS systems

Related Blogs

The Case for Boring Integrations

Boring integrations stay reliable because their contracts, ownership, and failure handling are explicit from the start.

Operational Simplicity Is a Product Feature

Operational simplicity lets teams publish, recover, and change systems without constant escalation or hidden process drag.

HubSpot architecture and customization

Complex HubSpot implementations for teams that need more than standard workflows and out-of-the-box automation.

Best fit: RevOps teams, agencies, higher-ed institutions, and B2B orgs pushing HubSpot beyond marketing automation.

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What's included

  • HubSpot CMS builds and migrations
  • Portal architecture reviews and technical roadmaps
  • Customization planning for objects, workflows, and editorial teams

Related Blogs

The Real HubSpot Architecture Work Starts After Launch

HubSpot architecture proves itself after launch, when editors, marketers, and ops teams start stretching the portal in production.

Content Models Outlast Page Templates

Content models matter more than page templates once campaigns, channels, and teams need the system to reuse content cleanly.

AI product and automation systems

Applied AI that improves delivery, diagnostics, reporting, and internal tooling without turning the stack into a science experiment.

Best fit: Teams that want production-grade AI implementation, not demo ware.

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What's included

  • LLM-powered internal tools and workflows
  • Multi-step automation across SaaS systems
  • Prompt and process design for real operators

Related Blogs

AI Workflows That Survive Contact With Reality

Durable AI systems win by structuring decisions, preserving evidence, and designing the workflow around the model for operators.

Automation Needs a Human Exit Ramp

Good automation removes routine work but still gives people a clear, informed way to take over exceptions.

Platform engineering for web teams

Builds and refactors for the parts of a platform that determine whether launches stay fast, reliable, and maintainable.

Best fit: Marketing, product, and development teams that need systems thinking as much as code.

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What's included

  • Next.js and React application architecture
  • Infrastructure and deployment hardening
  • Performance, observability, and release workflow cleanup

Related Blogs

Shipping Fast Without Building Fragile Systems

Fast delivery only lasts when teams keep change cheap and refuse to let temporary shortcuts harden into architecture.

What to Instrument Before a New System Goes Live

Launches go better when teams instrument critical workflow states, delays, failures, and human intervention before go-live.

WordPress development

WordPress builds, rebuilds, and plugin work for teams that need flexibility, performance, and clean implementation instead of one more brittle theme stack.

Best fit: Brands, marketing teams, and agencies that need WordPress sites to stay editable without becoming fragile.

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What's included

  • Custom theme and plugin development
  • WordPress rebuilds, migrations, and multisite planning
  • Performance cleanup and marketing stack integration

Related Blogs

Operational Simplicity Is a Product Feature

Operational simplicity lets teams publish, recover, and change systems without constant escalation or hidden process drag.

Shipping Fast Without Building Fragile Systems

Fast delivery only lasts when teams keep change cheap and refuse to let temporary shortcuts harden into architecture.