About

Built at the intersection of engineering, delivery, and creative problem solving.

Technical leader and full-stack developer with 16+ years building and scaling digital systems — from web infrastructure to AI-powered tools.

Over the last decade and a half, that has meant architecture decisions, enterprise site builds, infrastructure hardening, integration strategy, and more recently AI-assisted systems that solve real workflow problems.

Family photo
Erin and me
Night out
Red Sox game
The family

The Louden-Stars Family

Experience

Leadership, engineering, and delivery across six roles.

  1. HIVE Strategy

    Director of Development

    Denver, CO (Remote/Hybrid)

    October 2022March 2026
    • Owned technical strategy, architecture, and delivery across HubSpot ecosystems, AI-enabled tools, and cloud infrastructure.
    • Led end-to-end delivery for large-scale HubSpot implementations and custom integrations, aligning business goals with scalable technical design.
    • Architected and maintained infrastructure (Ubuntu, NGINX, Docker) powering Node.js/Python services across 14 servers for internal tools and client deployments.
    • Built and managed internal AI products (MarketingGrader.ai, BEEbugging) to automate workflows and improve delivery speed.
    • Standardized engineering practices: secure deployment patterns, code review norms, environment parity, and operational runbooks.
    • Mentored developers and coordinated cross-functional workstreams, reducing delivery risk and improving execution consistency.
    • Custom HubSpot integrations built: Avela, Thinkific, SchoolMint, Infinite Campus, Netsuite, Salesforce, Dynamics 365, and others.
  2. 5ivecanons Agency

    Senior Engineer

    Jacksonville, FL

    October 2020October 2022
    • Delivered full-stack features for marketing and advertising clients across websites, CMS builds, and API integrations.
    • Built and optimized custom CMS components and integrations to enhance tracking, analytics, and campaign performance.
    • Improved performance and maintainability through targeted refactors, optimization, and deployment workflow improvements.
  3. AtreNet

    Senior Engineer

    Santa Cruz, CA (Remote/Hybrid)

    September 2014June 2020
    • Developed enterprise-grade websites and digital ecosystems for B2B tech brands.
    • Implemented automated build and testing pipelines to increase release consistency and reduce launch regressions.
    • Partnered with cross-functional teams to translate business requirements into stable, scalable implementations.
  4. OTT Communications

    Director of Programming

    Louisville, KY

    January 2012November 2014
    • Led full-stack development of digital products serving nationwide clients; owned technical execution and delivery quality.
    • Managed priorities, delivery timelines, and platform improvements across multiple concurrent client workstreams.
  5. Bluegrass Care Navigators

    Web Developer

    Lexington, KY

    March 2011January 2012
    • Relaunched the company website on Drupal and integrated with internal systems to streamline publishing and operations.
  6. Trusted Health Products

    Web Developer

    Lexington, KY

    December 2009March 2011
    • Built e-commerce platforms for health and dental products (trustedhealthproducts.com, oramd.com).
    • Developed an iOS app connecting users to approved dental professionals.
  7. McDonalds

    Assistant Store Manager

    Lexington, KY

    August 2003December 2009
    • Managed a franchise store while attending college — responsible for all hires, schedules, and ordering.
    • Before DoorDash, created and oversaw a "We Deliver" program delivering orders to students on the university campus.

Core capabilities

Programming Languages

Node.jsTypeScriptPythonPHPHubLLiquidJavaScriptHTMLCSS

Frameworks & Tools

DockerNGINXReactNext.jsMySQL/MariaDBPostgreSQLSQLiteWebminVirtualminn8nMakeGit

Integrations & Platforms

HubSpotGoogle WorkspaceOpenAIAnthropicGeminiSlackCloudflareWordPressDrupalShopifySalesforce

Infrastructure & DevOps

LinuxUbuntuFirewalldSystemdCI/CDLoad BalancingNFS

Education

Bachelor of Science

Computer Science

University of KentuckyLexington, KY

Completed 2010

Bachelor of Arts

History

University of KentuckyLexington, KY

Completed 2007

Recognition

Custom Integration Accreditation

HubSpot • 2025

Designed, developed, and implemented custom integrations that enhance HubSpot's capabilities and deliver scalable, automated solutions. The accreditation was awarded to HIVE Strategy, where I led the integration work, wrote the supporting documentation, and prepared the application submitted to HubSpot.

Custom Integration Accreditation

Certifications

27 Active HubSpot Certifications

AI Essentials Badge

AI Essentials Badge

HubSpot Academy

Dec 2025

Breeze Essentials Partner Badge

Breeze Essentials Partner Badge

HubSpot Academy

Dec 2025

Content Hub Software Certified

Content Hub Software Certified

HubSpot Academy

May 2026

Content Marketing

Content Marketing

HubSpot Academy

Aug 2025 - Sep 2027

Data Integrations

Data Integrations

HubSpot Academy

Nov 2025 - Dec 2026

Digital Advertising

Digital Advertising

HubSpot Academy

May 2026 - Jun 2027

Digital Marketing

Digital Marketing

HubSpot Academy

Dec 2025 - Jan 2027

Frictionless Sales

Frictionless Sales

HubSpot Academy

Aug 2025 - Sep 2026

Growth-Driven Design

Growth-Driven Design

HubSpot Academy

Nov 2024 - Dec 2026

Guided Client Onboarding

Guided Client Onboarding

HubSpot Academy

Dec 2025 - Jan 2027

HubSpot Architecture II: Content and Messaging Tools

HubSpot Architecture II: Content and Messaging Tools

HubSpot Academy

Nov 2025 - Dec 2026

HubSpot Content Hub Software

HubSpot Content Hub Software

HubSpot Academy

May 2026 - Jun 2027

HubSpot Marketing Software

HubSpot Marketing Software

HubSpot Academy

Jun 2025 - Jul 2026

Inbound

Inbound

HubSpot Academy

Aug 2025 - Sep 2027

Inbound Marketing

Inbound Marketing

HubSpot Academy

Dec 2025 - Jan 2028

Inbound Marketing

Inbound Marketing

HubSpot Academy

Aug 2024 - Sep 2026

Inbound Marketing Optimization

Inbound Marketing Optimization

HubSpot Academy

Aug 2025 - Sep 2026

Inbound Sales

Inbound Sales

HubSpot Academy

May 2026 - Jun 2028

Platform Consulting

Platform Consulting

HubSpot Academy

Aug 2025 - Sep 2026

Revenue Operations

Revenue Operations

HubSpot Academy

Dec 2025 - Jan 2027

Sales Enablement

Sales Enablement

HubSpot Academy

Aug 2025 - Sep 2027

SEO I

SEO I

HubSpot Academy

Aug 2025 - Sep 2026

SEO II

SEO II

HubSpot Academy

Aug 2025 - Sep 2027

Service Hub Software

Service Hub Software

HubSpot Academy

May 2026 - Jun 2027

Social Media Marketing I

Social Media Marketing I

HubSpot Academy

Dec 2025 - Jan 2028

Social Media Marketing II

Social Media Marketing II

HubSpot Academy

Dec 2025 - Jan 2028

Solutions Architecture Foundations

Solutions Architecture Foundations

HubSpot Academy

Nov 2025 - Dec 2026

Expired Certifications

15 Previously Earned Certifications

Client Management

Client Management

HubSpot Academy

Aug 2023 - Sep 2024

CMS Hub Implementation

CMS Hub Implementation

HubSpot Academy

May 2023 - Jun 2024

Contextual Marketing

Contextual Marketing

HubSpot Academy

Nov 2024 - Dec 2025

CRM Data Migration

CRM Data Migration

HubSpot Academy

Feb 2025 - Mar 2026

Delivering Client Success

Delivering Client Success

HubSpot Academy

Nov 2023 - Dec 2024

Delivering Sales Services

Delivering Sales Services

HubSpot Academy

Nov 2023 - Dec 2024

Developing a Sales Plan

Developing a Sales Plan

HubSpot Academy

Nov 2023 - Dec 2024

Email Marketing

Email Marketing

HubSpot Academy

Nov 2023 - Dec 2025

Growth-Driven Design Agency

Growth-Driven Design Agency

HubSpot Academy

Jun 2024 - Jul 2025

HubSpot Architecture I: Data Models and APIs

HubSpot Architecture I: Data Models and APIs

HubSpot Academy

Mar 2025 - Apr 2026

HubSpot CMS for Developers

HubSpot CMS for Developers

HubSpot Academy

Nov 2024 - Dec 2025

Marketing Hub Implementation

Marketing Hub Implementation

HubSpot Academy

Jun 2024 - Jul 2025

Objectives-Based Onboarding

Objectives-Based Onboarding

HubSpot Academy

Nov 2024 - Dec 2025

Sales Hub Implementation

Sales Hub Implementation

HubSpot Academy

Jun 2024 - Jul 2025

Selling Sales Services

Selling Sales Services

HubSpot Academy

Nov 2023 - Dec 2024