Southern Nazarene University
Rebuilt a university web presence in HubSpot CMS while improving governance, editorial control, and consistency across multiple site surfaces.
WebsiteHubSpotWordPress
Technical leadership • HubSpot architecture • AI systems • Platform engineering
I build intelligent systems that scale, integrate, and keep delivering when complexity shows up.
I'm a technical leader and full-stack engineer with 16+ years of experience building digital platforms, enterprise integrations, web infrastructure, and AI-powered tools.
I'm usually brought in when teams need someone who can connect architecture, product thinking, integration strategy, and delivery execution — then roll up their sleeves and help ship the work.
Featured Projects
Documented work involving multiple CMS migrations, custom AI development, and platform engineering.
CAQH
Migrated Drupal properties into HubSpot CMS while aligning public-site publishing, portal behavior, and long-term maintainability as one coordinated system.
WebsiteHubSpotMigration
MarketingGrader.ai
Built an AI-driven grading platform that evaluates brand, SEO, and digital performance signals through a structured scoring workflow.
AIHubSpotMarketing Automation
About
Background & story
Fifteen years of architecture decisions, enterprise builds, and engineering leadership.
Read my storyServices
What I do
HubSpot architecture, custom integrations, AI systems, and platform engineering for teams that need durable delivery.
See servicesMusic
Original music
Listen to Louden's latest music album, Louden the Stars, which is scheduled to be released in the near future.
Listen nowContact
Work together
Available for architecture consulting, HubSpot integrations, and platform engineering projects.
Get in touchAwards & Certifications
Recognized expertise and ongoing credentials.
Award
Custom Integration Accreditation
HubSpot • 2025
Designed, developed, and implemented custom integrations that enhance HubSpot's capabilities and deliver scalable, automated solutions. The accreditation was awarded to HIVE Strategy, where I led the integration work, wrote the supporting documentation, and prepared the application submitted to HubSpot.
Certification
AI Essentials Badge
HubSpot Academy
Certification
Revenue Operations
HubSpot Academy
Certification
Solutions Architecture Foundations
HubSpot Academy
From the blog
Latest writing on systems that survive real use.
May 31, 2026 • 4 min read
Naming Is Part of the Architecture
State names, field labels, and object vocabulary shape how quickly teams can understand, operate, and safely change a system after launch.
Read articleMay 29, 2026 • 4 min read
Data Contracts Make Integrations Easier to Change
Integrations stay safer and cheaper to evolve when teams define field meaning, ownership, and failure behavior before the first sync goes live.
Read articleMay 26, 2026 • 8 min read
Most AI Product Problems Are Context Problems
AI features improve when teams treat context assembly as product and systems design work instead of assuming the model can infer its way past noisy, stale, or incomplete inputs.
Read article