Complete redesign and rebuild of Southern Nazarene University's WordPress website using HubSpot CMS, including the integration of multiple subdomains.

Matt Louden
Veteran Developer - HubSpot Integrations Specialist - AI Guru - Automation Expert - Tech Enthusiast - 100% Nerd
A technical leader and full-stack developer with 15+ years of experience building and scaling digital systems, from web infrastructure to AI-powered tools.
Currently, I'm leading the development team at a Diamond HubSpot partner agency, driving innovation through automation, building highly custom enterprise level websites, developing complex custom integrations, and configuring advanced HubSpot architecture. I'm known for building solutions that others call impossible and for bridging creative vision with technical precision.
I build systems that think, scale, and don't fail. Let's create something amazing together!
Skills
- Node.js
- TypeScript
- Python
- PHP
- HubL
- Liquid
- Javascript
- HTML
- CSS
- Docker
- NGINX
- React
- NextJS
- MySQL/MariaDB
- PostgreSQL
- SQLite
- Webmin
- Virtualmin
- N8N
- Make
- Git
- HubSpot
- Google Workspace
- OpenAI
- Anthropic
- Gemini
- Slack
- Cloudflare
- WordPress
- Drupal
- Shopify
- Salesforce
- Linux
- Ubuntu
- Firewalld
- Systemd
- CI/CD
- Load Balancing
- NFS
Education
Awards
Designed, developed, and implemented custom integrations that enhance HubSpot's capabilities and deliver scalable, automated solutions.

Veteran Developer - HubSpot Integrations Specialist - AI Guru - Automation Expert - Tech Enthusiast - 100% Nerd
A technical leader and full-stack developer with 15+ years of experience building and scaling digital systems, from web infrastructure to AI-powered tools.
Currently, I'm leading the development team at a Diamond HubSpot partner agency, driving innovation through automation, building highly custom enterprise level websites, developing complex custom integrations, and configuring advanced HubSpot architecture. I'm known for building solutions that others call impossible and for bridging creative vision with technical precision.
I build systems that think, scale, and don't fail. Let's create something amazing together!
Experience
- Director of DevelopmentHIVE StrategyDenver, CO (Remote)October 2022 – Present
- Lead technical strategy and architecture across multiple large-scale HubSpot integrations and AI-driven tools for client and internal projects.
- Redesigned and built large-scale websites using HubSpot CMS for clients such as CAQH, Southern Nazarene University, and others.
- Architect and manage cloud infrastructure (Ubuntu, NGINX, Docker, Node.js, Python) powering client and internal AI tools.
- Build and oversee development of internal AI products such as MarketingGrader.ai and BEEbugging.
- Mentor developers and establish best practices for security, scalability, and DevOps automation.
- Senior Engineer5ivecanons AgencyJacksonville, FL (Onsite)October 2020 – October 2022
- Led front-end and back-end development for marketing and advertising clients.
- Designed and optimized custom CMS and API integrations to enhance campaign tracking, analytics, and functionality.
- Senior EngineerAtreNetSanta Cruz, CA (Hybrid)September 2014 – June 2020
- Developed enterprise-grade websites and digital ecosystems for B2B tech brands.
- Implemented automated build and testing pipelines to ensure launch consistency across global campaigns.
- Director of ProgrammingOTT CommunicationsLouisville, KY (Onsite)January 2012 – November 2014
- Oversaw full-stack development of all digital products serving the agency’s nationwide clients.
- Managed cross-functional teams and project delivery across multiple digital platforms.
- Web DeveloperBluegrass Care NavigatorsLexington, KY (Onsite)March 2011 – January 2012
- Designed, built, and relaunched the company’s Drupal-based website with custom integrations to internal systems.
- Web DeveloperTrusted Health ProductsLexington, KY (Onsite)January 2010 – March 2011
- Built e-commerce platforms for health and dental products including trustedhealthproducts.com and oramd.com.
- Developed an iOS app connecting users with approved dental professionals.
Projects
Small redesign of CAQH.org and migration of Drupal websites to HubSpot CMS, including the build of a custom portal for their users.
Developed a custom WordPress plugin that provided easy control of user management and courses as well as integrating all website data into HubSpot, allowing for seamless marketing automation and user tracking.
Redesigned and rebuilt OnlineMedEd's website from a custom CMS to HubSpot, improving user experience and site performance.
Redesigned and rebuilt SignifyHealth's website, enhancing site functionality and user engagement.
Completely redesigned and rebuilt Ad Astra's website in HubSpot, migrating off of WordPress to improve performance and maintainability.
Custom integration connecting SchoolMint enrollment data with HubSpot for streamlined marketing and communications.
Custom web application integrated with HubSpot and Avela to sync data as well as provide AI-driven customer interactions and data insights.
Similar to the Avela app, a custom web application integrated with HubSpot and Infinite Campus to sync data as well as provide AI-driven customer interactions and data insights.
Custom integration connecting Thinkific course data with HubSpot for streamlined marketing and communications.
Developed a custom solution for DSST Public Schools to create, manage, and track events using HubSpot's API, enhancing their event management capabilities.
AI-driven platform evaluating brand, SEO, and performance metrics using multi-category scoring.
Internal AI-based issue tracking and debugging assistant built to optimize developer workflows.
Multi-engine data aggregation tool that compiles and ranks search results using AI-enhanced scoring.