Sep 28, 2026 • 5 min read
AI Features Need Unit Economics
The useful cost of an AI feature includes retries, retrieval, review, and support—not just the price of one successful model response.
AIProductOperations
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Building systems that survive real use.
Essays on HubSpot architecture, AI workflow design, and engineering delivery for teams that care about what happens after launch, when operators, edge cases, and changing requirements put the real system on display.
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10 articles in Product
Clear filtersSep 19, 2026 • 4 min read
Performance Budgets Should Follow User Journeys
Web performance work becomes more useful when budgets track the journeys people complete, including repeat navigation, search, and submission.
PerformanceProductDelivery
Sep 10, 2026 • 5 min read
Build or Buy Starts With the Cost of Leaving
A build-versus-buy decision should account for data portability, customization, operating effort, and the cost of changing direction later.
ArchitectureProductClient Work
Sep 4, 2026 • 4 min read
Accessibility Is a Workflow Requirement
Accessibility becomes practical when teams define how people complete real tasks, including keyboard navigation, validation, and confirmation.
AccessibilityProductDelivery
Aug 28, 2026 • 7 min read
What Game Development Taught Me About Shipping Software
Games make software feedback immediate. Building five of them sharpened how I think about iteration, device realities, content quality, and the difference between correct and genuinely enjoyable.
Game DevelopmentProductDelivery
Aug 8, 2026 • 5 min read
The Living Room Is a Different Computing Environment
A television app has different input, distance, attention, and release constraints than a web page. Designing for it means treating the device as its own computing environment.
ProductRokuDelivery
Aug 1, 2026 • 6 min read
AI Evaluations Are Product Requirements
If an AI feature can change a customer decision, an operator workflow, or a safety boundary, its evaluation plan is part of the product requirement.
AIProductDelivery
Jul 19, 2026 • 5 min read
When a Website Becomes an Enterprise Application
A website becomes an enterprise application when it starts owning operational state, sensitive submissions, permissions, integrations, and workflows the business cannot afford to treat like ordinary pages.
ArchitectureProductSystems
Jul 1, 2026 • 3 min read
The Model Is Only One Part of the Interface
AI product quality depends on the full interface around the model: inputs, controls, evidence, state, review paths, and recovery behavior.
AIProductSystems
Jun 22, 2026 • 3 min read
When AI Should Ask Before Acting
The best AI workflows know when to pause for clarification, approval, or missing context instead of forcing a confident action from uncertain inputs.
AIOperationsProduct