Matt Louden Logo

Matt Louden

Location IconJacksonville, FL
Phone Icon(904) 466-2108
"Innovation isn't magic, it's engineering with imagination."

Veteran Developer - HubSpot Integrations Specialist - AI Guru - Automation Expert - Tech Enthusiast - 100% Nerd

A technical leader and full-stack developer with 15+ years of experience building and scaling digital systems, from web infrastructure to AI-powered tools.

Currently, I'm leading the development team at a Diamond HubSpot partner agency, driving innovation through automation, building highly custom enterprise level websites, developing complex custom integrations, and configuring advanced HubSpot architecture. I'm known for building solutions that others call impossible and for bridging creative vision with technical precision.

I build systems that think, scale, and don't fail. Let's create something amazing together!

Skills

Programming Languages
  • Node.js
  • TypeScript
  • Python
  • PHP
  • HubL
  • Liquid
  • Javascript
  • HTML
  • CSS
Frameworks & Tools
  • Docker
  • NGINX
  • React
  • NextJS
  • MySQL/MariaDB
  • PostgreSQL
  • SQLite
  • Webmin
  • Virtualmin
  • N8N
  • Make
  • Git
Integrations & Platforms
  • HubSpot
  • Google Workspace
  • OpenAI
  • Anthropic
  • Gemini
  • Slack
  • Cloudflare
  • WordPress
  • Drupal
  • Shopify
  • Salesforce
Infrastructure & DevOps
  • Linux
  • Ubuntu
  • Firewalld
  • Systemd
  • CI/CD
  • Load Balancing
  • NFS

Education

University of Kentucky
Lexington, KY
Bachelor of Science, Computer Science · 2010
Bachelor of Arts, History · 2007

Awards

HubSpot Custom Integration Accreditation
HubSpot · 2025

Designed, developed, and implemented custom integrations that enhance HubSpot's capabilities and deliver scalable, automated solutions.

"Innovation isn't magic, it's engineering with imagination."

Veteran Developer - HubSpot Integrations Specialist - AI Guru - Automation Expert - Tech Enthusiast - 100% Nerd

A technical leader and full-stack developer with 15+ years of experience building and scaling digital systems, from web infrastructure to AI-powered tools.

Currently, I'm leading the development team at a Diamond HubSpot partner agency, driving innovation through automation, building highly custom enterprise level websites, developing complex custom integrations, and configuring advanced HubSpot architecture. I'm known for building solutions that others call impossible and for bridging creative vision with technical precision.

I build systems that think, scale, and don't fail. Let's create something amazing together!

Experience

  1. Director of Development
    HIVE Strategy
    Denver, CO (Remote)
    October 2022-Present
    • Lead technical strategy and architecture across multiple large-scale HubSpot integrations and AI-driven tools for client and internal projects.
    • Redesigned and built large-scale websites using HubSpot CMS for clients such as CAQH, Southern Nazarene University, and others.
    • Architect and manage cloud infrastructure (Ubuntu, NGINX, Docker, Node.js, Python) powering client and internal AI tools.
    • Build and oversee development of internal AI products such as MarketingGrader.ai and BEEbugging.
    • Mentor developers and establish best practices for security, scalability, and DevOps automation.
  2. Senior Engineer
    5ivecanons Agency
    Jacksonville, FL (Onsite)
    October 2020-2022
    • Led front-end and back-end development for marketing and advertising clients.
    • Designed and optimized custom CMS and API integrations to enhance campaign tracking, analytics, and functionality.
  3. Senior Engineer
    AtreNet
    Santa Cruz, CA (Hybrid)
    September 2014-June 2020
    • Developed enterprise-grade websites and digital ecosystems for B2B tech brands.
    • Implemented automated build and testing pipelines to ensure launch consistency across global campaigns.
  4. Director of Programming
    OTT Communications
    Louisville, KY (Onsite)
    January 2012-November 2014
    • Oversaw full-stack development of all digital products serving the agency's nationwide clients.
    • Managed cross-functional teams and project delivery across multiple digital platforms.
  5. Web Developer
    Bluegrass Care Navigators
    Lexington, KY (Onsite)
    March 2011-January 2012
    • Designed, built, and relaunched the company's Drupal-based website, including updating Moodle LMS to fit with new branding.
    • Developed custom Drupal modules to extend site functionality for internal systems integration.
  6. Web Developer
    Trusted Health Products
    Lexington, KY (Onsite)
    January 2010-March 2011
    • Built e-commerce platforms for health and dental products including trustedhealthproducts.com and oramd.com.
    • Created & developed an iOS app connecting users with approved dental professionals.

Projects

Southern Nazarene University
Southern Nazarene University

Complete redesign and rebuild of Southern Nazarene University's WordPress website using HubSpot CMS, including the integration of multiple subdomains, thousands of redirects, and not losing SEO value during the migration.

WebsiteHubSpotWordPressMigrationRedesign
CAQH
CAQH

Small redesign of CAQH.org and migration of Drupal websites to HubSpot CMS, including the build of a custom portal for healthcare businesses using their products.

WebsiteHubSpotMigrationDrupal
Emory University & Compassion U
Emory University & Compassion U

Developed a custom WordPress plugin that provided easy control of user management and courses as well as integrating all website data into HubSpot, allowing for seamless marketing automation and user tracking.

WordPressHubSpotPluginAutomation
OnlineMedEd
OnlineMedEd

Redesigned and rebuilt OnlineMedEd's website from a custom CMS to HubSpot, improving user experience and site performance, as well as migrating Salesforce into HubSpot for a unified CRM solution.

WebsiteHubSpotMigrationRedesign
SignifyHealth
SignifyHealth

Redesigned and rebuilt SignifyHealth's website, enhancing site functionality and user engagement. Integrated Greenhouse Jobs with HubSpot for streamlined recruitment marketing.

WebsiteHubSpotRedesign
Ad Astra
Ad Astra

Completely redesigned and rebuilt Ad Astra's website in HubSpot, migrating off of WordPress to improve performance and maintainability.

WebsiteHubSpotMigrationRedesign
SchoolMint HubSpot Integration
SchoolMint HubSpot Integration

Custom integration connecting SchoolMint enrollment data with HubSpot for streamlined marketing and communications.

HubSpotAPI IntegrationAutomation
Avela Hubspot Web app
Avela Hubspot Web app

Custom web application integrated with HubSpot and Avela to sync data as well as provide AI-driven customer interactions and data insights.

HubSpotAIWeb Applications
Infinite Campus Web app
Infinite Campus Web app

Similar to the Avela app, a custom web application integrated with HubSpot and Infinite Campus to sync data as well as provide AI-driven customer interactions and data insights.

HubSpotAIWeb Applications
Thinkific HubSpot Integration
Thinkific HubSpot Integration

Custom integration connecting Thinkific course data with HubSpot for streamlined marketing and communications.

HubSpotAPI IntegrationAutomation
Custom Event HubSpot Integration
Custom Event HubSpot Integration

Developed a custom solution for DSST Public Schools to create, manage, and track events using HubSpot's API, enhancing their event management capabilities.

HubSpotAPI IntegrationAutomation
MarketingGrader.ai
MarketingGrader.ai

AI-driven platform evaluating brand, SEO, and performance metrics using multi-category scoring.

AIHubSpotMarketing Automation
BEEbugging

Internal AI-based issue tracking and debugging assistant built to optimize developer workflows.

AIAutomationDevOps
SwarmSync

Multi-engine data aggregation tool that compiles and ranks search results using AI-enhanced scoring.

SearchAIData Processing

Certifications(25)

Content Marketing
HubSpot Academy
Expires: Sep 10, 2027
Content Marketing
CRM Data Migration
HubSpot Academy
Expires: Mar 26, 2026
CRM Data Migration
Contextual Marketing
HubSpot Academy
Expires: Dec 4, 2025
Contextual Marketing
Data Integrations
HubSpot Academy
Expires: Dec 3, 2026
Data Integrations
Digital Marketing
HubSpot Academy
Expires: Dec 4, 2025
Digital Marketing
Email Marketing
HubSpot Academy
Expires: Dec 12, 2025
Email Marketing
Frictionless Sales
HubSpot Academy
Expires: Sep 10, 2026
Frictionless Sales
Growth-Driven Design
HubSpot Academy
Expires: Dec 4, 2026
Growth-Driven Design
Guided Client Onboarding
HubSpot Academy
Expires: Dec 4, 2025
Guided Client Onboarding
HubSpot Architecture I
HubSpot Academy
Expires: Apr 2, 2026
HubSpot Architecture I
HubSpot Architecture
HubSpot Academy
Expires: Dec 3, 2026
HubSpot Architecture
HubSpot CMS for Developers
HubSpot Academy
Expires: Dec 4, 2025
HubSpot CMS for Developers
HubSpot Content Hub Software
HubSpot Academy
Expires: Mar 26, 2026
HubSpot Content Hub Software
HubSpot Marketing Software
HubSpot Academy
Expires: Jul 30, 2026
HubSpot Marketing Software
Inbound
HubSpot Academy
Expires: Sep 10, 2027
Inbound
Inbound Marketing
HubSpot Academy
Expires: Dec 12, 2025
Inbound Marketing
Inbound Marketing Optimization
HubSpot Academy
Expires: Sep 10, 2026
Inbound Marketing Optimization
Inbound Sales
HubSpot Academy
Expires: Dec 12, 2025
Inbound Sales
Objectives-Based Onboarding
HubSpot Academy
Expires: Dec 4, 2025
Objectives-Based Onboarding
Platform Consulting
HubSpot Academy
Expires: Sep 10, 2026
Platform Consulting
Sales Enablement
HubSpot Academy
Expires: Sep 10, 2027
Sales Enablement
SEO
HubSpot Academy
Expires: Sep 10, 2026
SEO
SEO II
HubSpot Academy
Expires: Sep 10, 2027
SEO II
Social Media Marketing II
HubSpot Academy
Expires: Dec 12, 2025
Social Media Marketing II
Solutions Architecture Foundations
HubSpot Academy
Expires: Dec 2, 2026
Solutions Architecture Foundations